Creator Hook Challenge

For 8 weeks, you create videos for Take it from Jones and compete for the Apple AirPods Max and a long-term paid collab.

Takes less than 2 minutes to sign up.

Apply now

How it works

Here's how it works:

  1. Sign up via the form
    Fill in your details and tell us a little about yourself and your content. Afterwards, we will screen your application.
  2. Receive your product package
    When your application is accepted, we'll send you the full Take it from Jones lineup: skincare and make-up: completely free.
  3. Create videos based on a brief
    Every two weeks you'll receive a new brief with hooks and creative tips. You bring your own spin to it.
  4. Win the grand prize or land a collab
    The strongest creator wins the Apple AirPods Max and/or a spot in the Jones Creator Pool.

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Grand prize

Apple AirPods Max

The creator with the strongest content over 8 weeks goes home with the Apple AirPods Max (USB-C), worth €579. Chosen by an internal jury based on creativity, storytelling and brand fit.

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What you get

  1. Full product package Every selected creator receives the complete Take it from Jones lineup.
  2. A shot at the AirPods Max Apple AirPods Max worth €579, for the winner.
  3. Paid collaboration Top creators get first dibs on long-term paid deals with Jones.
  4. Jones Creator Pool Early access to new drops, events and a permanent spot as a Jones creator.

Are you our next creator?

Checklist:

  • You're at least 18 years old
  • You have an active TikTok account
  • You're into skincare and/or make-up
  • You make authentic, creative content, it doesn't have to be perfect
  • You can deliver 5 videos every 2 weeks for 8 weeks straight

UGC creators and nano-influencers (500–10K followers) are both welcome.

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Ready to join?

Sign up before June 10. We're selecting 50 creators and will be in touch as soon as possible.

Apply now Questions

FAQ

Do I have to post the videos myself?

No. You submit your videos via WeTransfer or Google Drive. You're welcome to post them on your own channels too, that's entirely up to you.

Do I need experience as a creator?

No, authenticity matters more than technical perfection. As long as you're creative and post content regularly, you're more than welcome.

When does the challenge start?

The first brief goes out on Monday, June 16. Your product package arrives the week before.

What if I drop out?

You'll lose your shot at the grand prize and any future collabs, and you'll need to return the product package or pay back 30% of its value. All details are in the terms and conditions.

I have another question.

For other questions, you can reach out to pr@rigorgeous.com. We answer your questions as soon as possible!